Last week, the internet completely lost it over the new Balenciaga tote thats color and shape looks strikingly similar to Ikea's $0.99 take-home bag (but comes with a $2,145 price tag).
Today, Ikea got in on the fun by cheekily throwing some shade at the fashion house in quite possibly the best way imaginable. The Swedish retailer released a print ad titled, "How to identify an original Ikea Frakta bag," trolling Balenciaga's lookalike version:
The print ad reads:
"How to identify an original Ikea Frakta bag: 1) Shake it. If it rustles, it’s the real deal. 2) Multifunctional. It can carry hockey gear, bricks, and even water. 3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty. 4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations. 5) Look inside. The original has an authentic Ikea tag. 6) Price tag. Only $0.99."
Leave it to the Swedes to completely school us all on the art of shade.
Lauren Alexis Fisher is the Senior Editor at Cosmopolitan, overseeing digital content across fashion, lifestyle, beauty, sex, and culture. Previously, she was the Market Editor at Harper’s BAZAAR and has written for publications including WWD, Bustle, and W Magazine. When she’s not busy taste-testing her way through every dirty martini in New York, you can follow her on Instagram for bad jokes, good outfits, and annoying vacation pics.
