10 Affordable Fashion Sites You Probably Haven't Heard Of Yet
For when you've got Zara and H&M fatigue.
We’ve all been there before: the sheer excitement over an inexpensive, on-trend find at Zara only to discover that a million other women have already scooped up the same exact item. When it comes to affordable fashion finds, the options can sometimes seem limited—Zara, H&M, Topshop etc.—but for those looking to add budget-friendly pieces into your closet, there are plenty of lesser known online sites to scour. Click through to shop some of our favorites that won’t break the bank.
Genuine People
If you're a fan of Zara but not a fan of wearing the same exact trendy pieces as everyone else, Genuine People is your sartorial savior. The e-commerce site offers up a sophisticated take on the latest trends, with new batches of product coming in every week. Prices range mostly between $60 and $200, making it a little more expensive than your typical fast fashion spot–but the upgraded quality of the apparel makes up for it.
I.Am.Gia
Emerging as one of Instagram's hottest brands to watch, you've probably seen your favorite influencers and A-listers rocking I Am Gia already. From cool tracksuits to oversized teddy bear bombers and coordinating separate sets, the brand offers the edgy streetwear that's missing in your wardrobe—with prices ranging mostly under $100.
Front Row Shop
With more unexpected pieces and playful patterns, Front Row Shop stands out from some of the other trend-driven sites. The unique prints and fabrics are still on-trend, but don't replicate the oft-similar styles featured at other retailers.
Shop the items pictured: Front Row Shop shearling patchwork jacket, $129; sweater, $199; checked boyfriend jeans, $63, frontrowshop.com.
Lou & Grey
For the fashion lovers who appreciate comfort that doesn't sacrifice style, Lou & Grey is your new go-to. From the softest fabrics to must-have sweaters and this incredible pink teddy bear jacket (pictured in the middle) these and chic loungewear-friendly items are essential for any wardrobe. The best part? Prices range mostly under $100 for high-quality items that you'll wear season after season.
Tictail
If you haven't heard of Tictail Market yet, consider it your new destination for all the most unique designs from local and up-and-coming designers around the world. The Sweden-founded site fosters some of the coolest, under-the-radar designers across the globe—specifically highlighting and fostering many women-owned companies. From apparel to accessories and art, the curated shops on the site feature an affordable range of items that feel fresh and special—and you probably won't see a flock of others wearing the same exact outfit as you when you shop here. The site also has a store location at 90 Orchard St. in New York worth checking out.
Shop the items pictured: Nicojda velvet jacket, $117; Toba sweatshirt, $95; Jam + Rico earrings, $75, tictail.com.
Coveted Style
Based in New York, this newly-launched site offers a curated selection of fashion and interior pieces inspired by different style cultures around the world. From velvet duster jackets to floral blouses and shearling jackets, Coveted Style's range of products not only make for chic wardrobe additions, they're also all under $200—making it an ideal, budget-friendly way to upgrade both your home and your closet.
PrettyLittleThing
The amount of products to sort through on PrettyLittleThing's site can seem a little overwhelming, but there are plenty of good (and inexpensive) finds to scoop up. While the going-out pieces can stray a little clubby, there are great affordable outerwear pieces and daytime dresses to wear to the office. The prices are also low, with most retailing under $40.
Shop the items pictured: PrettyLittleThing white shirtdress, $42; striped culottes, $25; and faux shearling jacket, $115, prettylittlething.us.
Pixie Market
If you're looking to step up your top and skirt game, Pixie Market is the place to do so. With dramatic bell-sleeved blouses, chunky oversized sweaters, corset-embellished tees and chic mini skirts, there are plenty of pieces to make for a standout wardrobe. The site also has outerwear, dresses, bottoms and accessories, almost all of which are under $200.
Style Mafia
Originating from and inspired by the Miami fashion scene, Style Mafia's on-trend pieces range from matching co-ord sets to outerwear and cocktail dresses. Featuring unique cuts and silhouettes, most items range between $80 and $180.
Storets
Similar to Pixie Market, Storets excels in unique blouses, mini skirts, and coordinating separates. The site’s penchant for trendy pieces (most of which have price tags under $80) makes it the perfect stop for more fashion-forward items each season.
Shop the items pictured: Storets jacket and mini skirt set, $114; off-the-shoulder sweater, $68; leather skirt, $92, storets.com.
Lauren Alexis Fisher is the Senior Editor at Cosmopolitan, overseeing digital content across fashion, lifestyle, beauty, sex, and culture. Previously, she was the Market Editor at Harper’s BAZAAR and has written for publications including WWD, Bustle, and W Magazine. When she’s not busy taste-testing her way through every dirty martini in New York, you can follow her on Instagram for bad jokes, good outfits, and annoying vacation pics.
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