Juxtaposing New York City's urban landscape with a whimsical garden oasis, Ralph Lauren completely transformed its flagship store on Madison Avenue with botanical installations that covered two floors for its February Collection presentation, using more than 100,000 live orchids, 300 air plants, succulents, moss, and vines. "My February 2017 Collection was inspired by a nomadic spirit, an exotic sophistication contrasting pure shapes with rustic textures, shades of the desert and burnished gold, and artful, one-of-a-kind jewelry. It embodies the spirit of the woman I design for, always seeking a style that is bold and personal," Lauren mused about his latest feat. The February Collection, which is the second runway-to-retail for the designer, was available immediately post-show online and in worldwide flagship stores—and the set is staying in tact through February 20. From elegant evening wear in shimmering layers of silk, to sporty separates that paired perfectly with accessories in exotic prints, it's hard not to fall in love with the collection that can easily be yours now. Watch a time-lapse of the set being built above, and shop the February Collection at RalphLauren.com.
The Ralph Lauren Orchid-Filled Show Set is Open to the Public
The designer transformed its flagship store into a floral oasis for the second runway-to-retail collection. Watch now.
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